# Lobby

> Lobby is an AI automation partner for travel and hospitality operations. Lobby deploys AI agents that take on the manual work behind bookings: reading inbound requests from email, extranets, OTA portals and web forms, extracting the details, applying the right rate and contract logic, running checks, and writing the result into your system of record, with human approval where you want it. Lobby is not a chatbot, a booking engine, a CRM, or a PMS. It is the orchestration layer that connects the inbox where work arrives to the systems where work gets done.

Lobby AG is a Zurich based company founded by Romy Abbrederis (CEO), Alex Mugrauer (CPO), and Muhammad Abdullah (CTO). Most of an operations team's day is not the booking itself, it is the repetitive manual work around it: triaging emails, entering extranet reservations, tracking group holds, catching duplicate bookings, reconciling allotments, applying rate amendments, and scrubbing daily reports. That work is repetitive, fragmented across systems, and fragile when it depends on one person. Lobby automates it end to end. Customers choose between Assisted Mode, where the AI drafts and a human reviews and approves, and Autonomous Mode, where the AI executes without manual review. Lobby never sends or writes anything on its own unless you turn that on.

## Industries we serve
- [Hotels](https://joinlobby.com/hotels): Tour operator and travel agent bookings, group blocks, allotment pickups, and reservation entry into the PMS, with the correct rate code, market segment, and contract logic preserved.
- [Events and MICE](https://joinlobby.com/events): Group and meeting inquiries turned into branded PDF proposals and email drafts, availability checked, and accepted offers converted into blocks or reservations.
- [Restaurants](https://joinlobby.com/restaurants): Inbound reservation and group request handling connected to your systems.
- [Attractions and experiences](https://joinlobby.com/attractions): Booking and operations automation for experiences and attractions providers.

Beyond these, the same agent platform is built to extend across tour operations, cruise, and airline operations, with a different playbook per vertical and the same underlying engine.

## How Lobby works
1. Receives the request from any channel: email, extranet, web form, OTA portal, channel manager, helpdesk, or XML and bed bank feeds.
2. Extracts the details: dates, room or seat types, occupancy, meal plan and board basis, guest information and age categories, events with times and attendees.
3. Matches your contract: the right rate code and market segment, drawn from your allotment and contract database.
4. Checks the system of record: live availability and the guest profile in your PMS, or suggests a new profile.
5. Runs the checks: duplicate detection, stop sales, age categories, vouchers, and reservation integrity.
6. Approval step: your team reviews and approves before anything is written or sent.
7. Writes and replies: the reservation is entered into your system with payment routing and tax, and a confirmation or branded proposal is drafted in your tone and the customer's language.

## Use cases we support
Lobby can automate any process that today runs through an inbox, a spreadsheet, or someone copying data between systems.

### Inbound
- Email triage and classification
- Quote and RFP requests
- Allotment pickups
- Booking modifications
- Cancellation requests
- Rooming and passenger list amendments
- Contract, rate code, and policy questions

### Bookings
- Direct and web form bookings
- Extranet form bookings
- XML and bed bank bookings
- OTA reservation parsing
- Group room blocks and holds
- Tour series and departures
- Phone notes converted into PMS entries

### Checks and audits
- Duplicate booking detection
- Reservation integrity
- Allotment versus pickup reconciliation
- Rate code versus contract audit and rate parity monitoring
- Stop sales checks
- Cancellation policy checks

### Daily operations
- Arrivals and departures scrub
- No show follow up
- Overbooking and move list handling
- Email versus PMS reconciliation
- Channel manager sync
- Tourist tax and routing
- Invoice drafting
- Commission reconciliation

## Results
- Around 75 percent faster response time, from days to minutes.
- Up to 15 percent higher conversion on group requests, because faster proposals win more bookings.
- Two or more hours saved per day per property, with no manual data entry and no double handling.

## How Lobby connects
- Direct API integration with the systems you already run, including Mews, Oracle, Protel, and Salesforce, as well as CRS, GDS, booking engines, and event platforms.
- Browser automation for anything an API does not expose, or to deploy against legacy systems without an integration project.
- Lives in the inbox you already use, Gmail or Outlook, reading threads, attachments, extranet messages, and XML.
- Built on your own logic: rates pulled from your contract database, with rate codes, board basis, age categories, market segmentation, and operator attribution preserved.

## Ways to deploy Lobby
- As a direct product for your operations team.
- As a white label automation layer under your own brand, domain, tone of voice, and customer SLAs.
- As an embedded partnership for PMS vendors, booking engines, GDS resellers, event platforms, and hospitality groups that want Lobby workflows inside their own product.

## Onboarding
Lobby goes live in days, not months. Day 1: map your contracts, rate codes, market segments, and approval steps. Week 1: build your contract database and connect Lobby to your PMS and inbox. Week 2: the pilot property goes live and extraction is tuned on real reservation emails.

## Proof
- [Customers](https://joinlobby.com/customers): Outcomes across rate dilution prevention, speed driven allocation, and error reduction.
- [Case study: Hotel Bergidyll and SUM Hospitality](https://joinlobby.com/customers/hotel-bergidyll-and-sum-hospitality-scaling-email-bookings-without-adding-staff): Scaling email bookings without adding staff.

## Company
- [About Lobby](https://joinlobby.com/about): The team, the operator led origin in hospitality, and the company mission.
- [Careers](https://joinlobby.com/careers): Open roles at Lobby.

Contact: romy@lobbyai.io

## Optional
- [Privacy policy](https://joinlobby.com/legal/privacy-policy)
- [Terms and conditions](https://joinlobby.com/legal/terms-and-conditions)